{"id":585,"date":"2020-11-03T13:27:45","date_gmt":"2020-11-03T13:27:45","guid":{"rendered":"http:\/\/localhost:8888\/tafr-en\/?page_id=585"},"modified":"2022-01-25T17:22:20","modified_gmt":"2022-01-25T17:22:20","slug":"issues","status":"publish","type":"page","link":"https:\/\/www3.scholastic.ca\/take-action\/home\/the-media-effect\/issues","title":{"rendered":"Issues"},"content":{"rendered":"\n
\n

Advertising and Marketing<\/h2>\n\n\n
\n
\n \n A Look at Kids\u2019 Exposure to Ads: Children see a lot of marketing messages, regardless of platform <\/a>\n
From Adweek<\/i>, statistics on children\u2019s exposure to advertising (Note that statistics are American.) <\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n When Did Girls Start Wearing Pink? <\/a>\n
An article from Smithsonian Magazine<\/em> looks at how children\u2019s clothing changed from neutral styles to gender-specific styles.<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Kids Need a Cool Lunch Box, and Marketers Know It <\/a>\n
From Adweek<\/i>, a look at lunch-box marketing<\/a> <\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Music and Marketing: Why Brands Need Bands <\/a>\n
This article outlines the reasons that a company might partner with music artists to sell the company\u2019s brand. (for older students)<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Study shows product placement, branding growing in popular music <\/a>\n
This article outlines the growth of product placement and branding in popular music.<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Made You Look: How Advertising Works and Why You Should Know by Shari Graydon (Annick Press, 2013)<\/span> <\/a>\n
The six chapters in this book look at various aspects of advertising, including the history of advertising, advertising for children, and advertising strategies.<\/div> <\/div>\n \n book <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Have I Got a Book for You! by M\u00e9lanie Watt (Kids Can Press, 2009)<\/span> <\/a>\n
Al Foxword will do almost anything to sell you a book, and he tries every trick that he can. Have I Got a Book for You!<\/em> will spark discussion about media messages, advertising strategies, and persuasive writing.<\/div> <\/div>\n \n book <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Big Fat Lies: Advertising Tricks by John Burstein (Crabtree, 2008)<\/span> <\/a>\n
A young girl spends some time at her uncle\u2019s advertising agency and learns about advertising techniques. Readers will learn how to view advertising critically.<\/div> <\/div>\n \n book <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Let\u2019s Clear the Air: 10 Reasons Not to Start Smoking (Lobster Press, 2007)<\/span> <\/a>\n
A collection of essays by young people, ages 9\u221217, discussing reasons not to start smoking. The media\u2019s portrayal of smoking and the marketing tactics used by tobacco companies are also discussed.<\/div> <\/div>\n \n book <\/span>\n <\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Video Games<\/h2>\n\n\n
\n
\n \n 52% of gamers are women \u2013 but the industry doesn\u2019t know it <\/a>\n
This article explains that the video-game industry is slow in responding to the shift in the number of women playing video games<\/a>.<\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
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\n \n Even teenage boys are sick of sexist video games, survey finds <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Horizon: How video games can change your brain <\/a>\n
This article outlines how video games can have positive effects on the human brain.<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Discrimination<\/h2>\n\n\n
\n
\n \n Rey to be added to Star Wars Monopoly after pressure from fans <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Star Wars, \u201cboys\u2019 toys\u201d and gender equality <\/a>\n
This article from Global Citizen discusses gender inequality in the movie and toy industries, using Star Wars as an example.<\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n More Diversity In Comics Can Be Found In Nigeria Than In America & That Needs To Change <\/a>\n
This article looks at the first comic universe with African characters.<\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Wingstar: The Indian superheroine fighting discrimination <\/a>\n
A new female superhero has been created for India\u2019s Tinkle Comics.<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
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\n \n Oscars head acts over lack of nominees\u2019 diversity <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
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\n \n UK TV directors \u2018lack diversity\u2019 says \u2018shocking\u2019 report <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
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\n \n Finally, EA Sports\u2019 FIFA games will feature women players <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Stereotyping<\/h2>\n\n\n
\n
\n \n Google Proves That TV Teaches Girls to Not Like Computer Science <\/a>\n
A Google report shows that gender stereotypes in TV and movies lead to misconceptions about who is capable of pursuing careers in computer science.<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n \u2018Sceptical Third World Child\u2019: What a viral picture tells us about child poverty in Africa <\/a>\n
An article about what the spread of an Internet meme tells us about Internet culture and prejudice.<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Parody video lampoons coverage of female athletes like Eugenie Bouchard <\/a>\n
A parody video shows reporters asking male athletes the common questions female athletes are asked.<\/a><\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Body Image<\/h2>\n\n\n
\n
\n \n Gucci ad banned over \u2018unhealthily thin\u2019 model <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
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\n \n See All the New Barbies From Curvy to Tall and Petite <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Social Media<\/h2>\n\n\n
\n
\n \n Rethink before you type: Trisha Prabhu\/TEDxTeen <\/a>\n
Trisha Prabhu talks about why and how she developed ReThink.<\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Your Connected Life: A Teen\u2019s Guide to Life Online <\/a>\n
From Media Smarts, tips on how teens can balance their offline lives with their online lives. (For older students) <\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
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\n \n Social Media vs Real Life: A Teen’s Take <\/a>\n
A teen talks about her online life compared to her offline life.<\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Instagram Star Quits Social Media, Says It\u2019s Not Real Life <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n Meet 12 of the Biggest Young Stars on YouTube: The sensations behind AwesomenessTV\u2019s 65 million monthly visitors <\/a>\n
From Adweek<\/i>, a look at the top stars on YouTube<\/div> <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n\n\n
\n
\n \n #BBCtrending: Syria\u2019s nine-year-old YouTube storyteller <\/a>\n <\/div>\n \n video <\/span>\n <\/a>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Advertising and Marketing Video Games Discrimination Stereotyping Body Image Social Media<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":933,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"protect_children":false,"footnotes":""},"class_list":["post-585","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/pages\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":0,"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/pages\/585\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/pages\/933"}],"wp:attachment":[{"href":"https:\/\/www3.scholastic.ca\/take-action\/wp-json\/wp\/v2\/media?parent=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}